Pricing & Monetization Strategy
Enterprise-grade pricing expertise, without the enterprise price tag.
Purpose-built for mid-size companies who are serious about pricing, but don't have a dedicated pricing team. Actionable, data-driven strategy — delivered by a seasoned expert who's easy to work with.
About Greengage
The expert access you need, without the overhead you don't.
"Unlike the major firms, you'll work directly with the expert — not get handed off to a junior analyst."
Our approach is rigorous, structured, and data-driven — yet creative and flexible. Because pricing is as much art as it is science.
We bring deep experience leading pricing and packaging at high-growth B2B SaaS companies, as well as economic and strategy consulting at major firms. At the same time, we're a lot more approachable and flexible than the major firms.
Meet the team →Direct senior access
You work directly with an expert who has done this at scale, not a project manager routing your questions to an analyst.
Built for SMB and mid-market
Ready to benefit from a serious pricing strategy. Not quite ready for a dedicated pricing team. That's exactly who we serve.
Quantitative research capability
Conjoint, Max-Diff, Van Westendorp, and more. We can design and run the research from start to finish to get the insights you need.
End-to-end partnership
Diagnose, model, test, align stakeholders, implement, monitor, and iterate. We don't hand you a slide deck and disappear.
What we do
From the big picture...
...to the nitty-gritty.
Pricing & Packaging Strategy
Full-scope pricing model design: metrics, tiers, feature packaging, discounting guidance, and monetization roadmap from concept to launch.
Deep-Dive Pricing Research
Conjoint, max-diff, Van Westendorp, buyer interviews, internal data analysis, and more. The methodology best suited to your questions, not a one-size-fits-all template.
Pricing Diagnostics & Audits
Independent end-to-end review to surface revenue leakage, excessive discounting, missed opportunities, and competitive gaps.
Pricing Processes & Governance
Team structure, stakeholder roles, decision frameworks, and operations — built to scale, based on what actually works across organizations.
Office Hours
Expert access at an hourly rate well below the big expert networks. For quick questions, sanity checks, or targeted input at any stage of your process.
Ongoing Advisory Support
Your embedded pricing team, without hiring a pricing team. Flexible, ongoing engagement for companies who need consistent expert access.
Selected work
Projects we're proud of.
AI Customer Service
Transforming an entire product portfolio to put AI first
Led the strategic redesign of flagship product packaging for a major CX software company looking to move away from seat-based pricing to focus monetization on outcomes and consumption while putting AI front and center in their offerings. Underlying research included conducting a large scale conjoint pricing survey.
Outcome
Client became an industry leader in AI-first pricing, with AI responsible for over $100M in ARR growth.
B2B SaaS
Disciplined guidelines and sales tools to reduce discounting
Designed and implemented a structured discounting framework to replace previously discretionary discounting across a large sales organization. Introduced predefined discounts based on customer attributes and behavior to reduce revenue leakage while promoting higher-value customer outcomes.
Outcome
Millions saved in reduced discounting within the first year; measurable shift in customer and seller behavior
CCaaS
Pricing and packaging approach for contact center offering
Designed a streamlined, flexible, and customer-friendly approach to contact center pricing that still preserves margin in this notoriously complex and low-margin market. Project included complex modeling, deep competitive research, and dozens of interviews with in-market buyers and industry experts.
Outcome
Successfully launched the product, which now sees nearly $10M in ARR.
Digital Advertising
Full design and launch of an advertising product suite
Led end-to-end pricing and packaging strategy for a new portfolio of advertising products for a large two-sided digital marketplace. Competitive benchmarking, quantitative pricing survey, customer interviews, and internal data analysis informed this complex design. Also worked with product engineers to change ad delivery methods to contain costs.
Outcome
Unlocked even more revenue than anticipated by packaging creatively to meet customers' willingness to pay.
Insights
Pricing knowledge, distilled.
Latest article
Research Methods
Evaluation of common pricing survey methods
Van Westendorp, Gabor-Granger, Max-Diff, Conjoint — which method is right for your pricing project? The answer depends on what questions you're trying to answer and what you're willing to invest. Here's a practical breakdown.
April 11, 2026
Read the article →